CATEGORY MANAGEMENT

WORKING THE FLOOR OF A SUCCESSFUL PHARMACY REQUIRES FOCUSING ON FIVE ELEMENTS:

CATEGORIZING

LOCATION AT THE STORE

ADEQUATE AMOUNT OF SPACE

PRODUCT ON THE SHELF

CORRECT
PRICING

The Category Management program provides the tools required to effectively handle products on the shelf in a community pharmacy.

Droguería Betances has developed a program exclusively for the needs of the Puerto Rican market.

It focuses on two key components: Price and Marketing. It uses IRI movement data in pharmacies in Puerto Rico, allowing us to create effective planograms that improve the rotation of products on the shelf.

Some of the benefits are: sales increase, profit increase and organized departments.

Droguería Betances is committed to the highest level of service for our customers. We look forward to work with you on this program.

Ricardo Correa Rosario
Category Manager

PO BOX 368 Caguas, PR 00726-0368
rcorrea@dbetances.com
Desk: 787.653.1200 EXT:481
Celular: 787-245-3166