WORKING THE FLOOR OF A SUCCESSFUL PHARMACY REQUIRES FOCUSING ON FIVE ELEMENTS:
LOCATION AT THE STORE
ADEQUATE AMOUNT OF SPACE
PRODUCT ON THE SHELF
Droguería Betances has developed a program exclusively for the needs of the Puerto Rican market.
It focuses on two key components: Price and Marketing. It uses IRI movement data in pharmacies in Puerto Rico, allowing us to create effective planograms that improve the rotation of products on the shelf.