CATEGORY MANAGEMENT
WORKING THE FLOOR OF A SUCCESSFUL PHARMACY REQUIRES FOCUSING ON FIVE ELEMENTS:
CATEGORIZING
LOCATION AT THE STORE
ADEQUATE AMOUNT OF SPACE
PRODUCT ON THE SHELF
CORRECT
PRICING
The Category Management program provides the tools required to effectively handle products on the shelf in a community pharmacy.
Droguería Betances has developed a program exclusively for the needs of the Puerto Rican market.
It focuses on two key components: Price and Marketing. It uses IRI movement data in pharmacies in Puerto Rico, allowing us to create effective planograms that improve the rotation of products on the shelf.
Tomas Hernández Cosme
Category Manager
PO BOX 368 Caguas, PR 00726-0368
thernandez@dbetances.com
Desk: 787.653.1200 EXT:481
Celular: 787-245-3166